A Georgian snack brand → millions of views and strong organic growth in 7 months
12M+views in total over 7 months46KTikTok followers25.8Knet new followers+9.7K%FB link clicks1. A strategic start, and the goals
When Infinity Solutions began working with the brand, the initial three-month contract planned for steady, stage-by-stage organic growth. The targets (KPIs) looked like this:
- Facebook: +1,000 new followers
- Instagram: +3,000 new followers
- TikTok: +5,000 new followers
The organic approach, done properly, outran those expectations. Seven months in, the original forecasts had been passed by a wide margin:
- Facebook: 12.4K followers — 12.4 times the original target
- Instagram: 18K followers — 6 times the original target
- TikTok: 45.9K+ followers and 235K+ likes — 9.2 times the original target
2. What each platform delivered
1 October 2025 – May 2026. Well-judged video content and campaigns produced a sharp jump across the digital metrics:
TikTok: 2.5M video views, 24.3K profile views, 74.7K likes, 1.5K comments, 5.7K shares
TikTok follower growth: 46K in total, 25.8K net new followers in the reporting period
Facebook: 5.5M views (+2.2%), 1.1M unique viewers, 16.6K link clicks (+9.7K%), 40.2K visits (+195.7%), 12.4K followers (+4.6K%)
Instagram: 4.8M views (+1.4K%), 773K reach (+99%), 30.3K content interactions (+478%), 44.1K link clicks (+4.6K%), 82.3K visits (+1.4K%), 18K followers (+11.5K%)
3. A closer look at the data
TikTok peaks: The data shows two clear peaks — the first in mid-December, when weekly views came close to 280,000, and the second at the end of March. 25,800 new followers say the content was answering exactly what the audience wanted.
Facebook conversion: Link clicks reached 16,600, a rise of 9,700% on the previous period. People moved straight from social media to the page with more information.
Instagram loyalty: A 478% rise in content interactions (30,300) and 18,000 new followers show that an active community formed around Zellatos — people are not only watching, they comment, share and save the posts.
4. What made it work
The partnership worked through three things together:
1. Video content
Real, fast-moving, on-trend TikTok and Reels videos — 12M+ views in total
2. Brand identity
Humour, local trends and the culture of Georgian snacks
3. Data analysis
Monthly optimisation → Facebook visits up 195.7%
Seven months of Zellatos and INFINITY working together is an example of what the right digital strategy can do for a brand. Organic growth that started from a minimal budget now means millions of views and tens of thousands of loyal followers.
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