A logo is the face of your brand. It’s the first thing a customer sees and associates with your company. A well-designed logo increases awareness, sets you apart from your competitors, and builds trust.
Logo creation
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Contact us for a free consultation and a personal offer →Brandbook and logo creation
The logo creation process
Professional designers go through several stages to create a logo:
Filling in the brief:
This is the first and most important stage. The designer gathers all the necessary details from the client.Research and Idea Generation:
The designer researches the market, competitors, and seeks inspiration. At this stage, initial sketches and concepts are created.Logo concept development:
Based on the best ideas, the designer creates several (often 2-3) perfect versions of the logo.Presentation and Feedback:
The developed versions are presented to the client. The designer explains the meaning of each option. The client chooses the favorite version and expresses comments.Refinement and Finalization:
Working on the final details of the selected logo, perfecting the colors, fonts, and shapes.File Preparation:
Logo preparation in all necessary formats (JPEG, PNG, SVG, AI/EPS) for web, print, and various marketing materials.
Basic principles of the logo
International experience shows us that an effective logo should be:
Simple
Easily perceived and recognizable. Complex designs are difficult to remember. (Examples: Nike, Apple, McDonald's).
Adjustable
It should look good on any size and surface – on a website, a business card, a billboard, or a small app icon.
Memorable
Unique and original, so that it can easily stand out from others.
Idea bearer
Don't depend on short-term trends. A good logo is relevant for decades.

Frequently Asked Questions
What exactly does a “brand book” mean and why do I need one?
Abrandbook is the visual “constitution” of your brand – a detailed document that describes how to use your logo, colors, fonts, and other graphic elements correctly and consistently. It is essential if you want your brand to look professional and consistent across all platforms (website, social media, promotional materials). It is also indispensable when working with other designers or marketing teams in the future.
What is the exact deadline for completion? Can the process take more than 2 weeks?
Our standard workflow takes about 2 weeks. The first week we present the concepts, and the second week we work on refinements. The process can only be extended if there is a delay in receiving feedback from you. The faster and more detailed your comments are, the more accurately we can meet the deadlines.
What files will I get in the end and will I be able to use them everywhere?
Yes, you will receive the logo in all necessary formats, which ensures its use both in the digital space (website, social media) and on any printed material (business card, banner, clothing). The final package will definitely includevector (working) files (AI, SVG, EPS), which can be enlarged and reduced without losing quality.
What happens if I don't like either of the 2 trial versions sent in the first week?
This is less likely, because we start the logo creation with an in-depth study of your brand (values, competitors, audience). Accordingly, the first two options will already be strategically sound and tailored to your business. However, the second week of the process is entirely devoted to refinement. You choose one of the directions that is closer to your vision, and we work on it, taking into account all your comments and changing the details until the final, ideal result is obtained.
How many years have you been on the market?
The company has been operating in the Georgian and international markets for 11 years. We have completed more than 500 projects in each service area.
Is it possible to create a website for free?
In this case, our team will recommend various platforms that will meet your interest.





























