Seo optimization is the practice of organically increasing the quantity and quality of a website's (traffic) through search engine results. It makes you visible online when a customer searches for a term in your industry.

Proper SEO optimization helps your brand rank higher in the search engine as a trusted company, which further improves the customer's experience with your brand and website.

To put it all in simple terms, SEO optimization will help customers find your website and help you find unique customers.

When a website is searched on the Internet, it is attractive to a potential customer because it is not the first thing that stops the choice on you. Therefore, having an effective website affects the success of your business.

However, a website cannot be successful if it is not easy to find in a favorable search engine or if it takes a lot of scrolling to find it.

SEO optimization is not only a standard programmatic event, but it combines technical and marketing issues that stray from the realm of programming.

SEO optimization will allow customers to find your website in a search engine, land on your website and take an action of value to you, such as: selling a product or service that you offer.

SEO optimization is the most correct investment for your digital business, because the search process happens organically without any costs (Organic).

Therefore, to summarize, effective SEO optimization will make your business website searchable (Top 3 Result), which will undoubtedly increase your business's visibility, credibility and income.

Taking into account these details and our efforts, the website is made in the following time frames:

• It takes 10-15 working days to create an information website.

• The production time for a corporate website is 15-21 working days.

• Online shop creation time is 21-28 working days.

The creation and timing of the exclusive web site is determined by the agreement of the parties.

• • sales growth
  • Increasing brand awareness
  • Availability and visibility
  • A gathering of loyal supporters
  • Many untapped search segments
  • Advertising 24/7
  • Simplifying the sales process
  • business stimulation
  Although keywords are no longer the only SEO techniques that are important, they still play a crucial role in your website's search engine ranking. 

  When we talk about keywords, we mean specific words or phrases, those keywords that consist of several words are called long tail keywords (long tale keywords) and which potential customers use when searching for your website or related products.

  Choosing the right keywords obviously requires diligent research and a free SEO audit. In this case, it is important to aim for high volume rankings and low competition.

  Low competition characterizes the so-called long-tail keywords that are used by newly started businesses to get their website to appear in the surf.

  Google has given businesses the opportunity to present themselves to customers at a very low cost.

  In today's reality, it is not at all necessary to spend colossal amounts of money to provide information to the general public, it is much more important to optimize our website through which we introduce the brand to the target customer.

  Taking a leading position gives companies the opportunity to introduce themselves to customers in the long run and thereby reap benefits.

  The main reason why you should get to the top positions of a search engine is increased awareness and tripled sales. A website in the first position on (SERP) traffic is much more than the others, in many cases more than 2 times. This means that at this rate, 2 times more people have shown their business, which in itself can turn into buyers. This is proper SEO optimization.

  The success of online sales largely depends on the website's properly designed purchase process, how mobile-friendly it is, how customers leave their experience, what the payment system is like, etc.

  SEO optimization is one of the most effective ways to crown this process successfully.

On page SEO optimization includes website content optimization, such as meta titles and meta descriptions (meta title & meta description) and corresponding content that will be linked to different pages depending on the topic. Using on-page aspects is one of the first ways to start SEO optimization.

As a result of on-page SEO, we will get the correct type of content, the goal of which is to  increase the website traffic organically  in the long term . This can be achieved if the appropriate words, phrases, tags, etc. are used correctly in the text on your website, while the content should be interesting in terms of content to attract the user. The right texts on the website help Google to evaluate your page and redirect the user to you.

Actually, placing an article on a website is no longer enough to get results. You might have a really perfect blog, but if no one notices it's worth zero. Is the goal to gather an audience around the brand in the long term?!

Practice shows that Google analyzes the information that is placed on a particular site, checks the relevance of its title to the content, and more. In order to meet Google's criteria and surpass your competitors in terms of ranking, it is necessary to select and arrange website information, texts and words.

An effective and widely recognized method for optimizing website content is to write blogs, where we will use a combination of correctly used keywords and integrate them into it.

Off-page SEO optimization includes finding backlinks from relevant and high-domain websites for us, as well as for our website's domain authority, as well as maintaining a Google Business Profile. This is a small part of what Off-page Seo consists of, but we will talk about this in more detail in other blogs that you can find on our on the website.

Ultimately, incorporating off page activities into your SEO strategies will allow you to get more out of your website

On page SEO optimization includes website content optimization, such as meta titles and meta descriptions (meta title & meta description) and corresponding content that will be linked to different pages depending on the topic. Using on-page aspects is one of the first ways to start SEO optimization.

As a result of on-page SEO, we will get the correct type of content, the goal of which is to  increase the website traffic organically  in the long term . This can be achieved if the appropriate words, phrases, tags, etc. are used correctly in the text on your website, while the content should be interesting in terms of content to attract the user. The right texts on the website help Google to evaluate your page and redirect the user to you.

Actually, placing an article on a website is no longer enough to get results. You might have a really perfect blog, but if no one notices it's worth zero. Is the goal to gather an audience around the brand in the long term?!

Practice shows that Google analyzes the information that is placed on a particular site, checks the relevance of its title to the content, and more. In order to meet Google's criteria and surpass your competitors in terms of ranking, it is necessary to select and arrange website information, texts and words.

An effective and widely recognized method for optimizing website content is to write blogs, where we will use a combination of correctly used keywords and integrate them into it.

Off-page SEO optimization includes finding backlinks from relevant and high-domain websites for us, as well as for our website's domain authority, as well as maintaining a Google Business Profile. This is a small part of what Off-page Seo consists of, but we will talk about this in more detail in other blogs that you can find on our on the website.

Ultimately, incorporating off page activities into your SEO strategies will allow you to get more out of your website

In the digital world, online visibility is one of the key success factors for any size business. Consumers are increasingly turning to search engines to find local businesses and services.

Therefore, it becomes increasingly difficult to stand out from the competition. One seo strategy that can significantly increase business awareness, visibility and ultimately profits is local seo

So, what is local SEO optimization and why is it crucial for businesses that want to make an impact in the local market?

Local SEO is one of the trends in business search engine optimization, the main goal of which is to find potential customers in the right place at the right time. Unlike large-scale SEO, local search engine optimization somehow "narrows" the competition and focuses on users who are looking for the desired product in a specific location. service.

As time goes by, local seo tips improve more and more, which in itself requires a professional approach, we will talk about this in a separate blog, where its approaches and specifics will be explained in maximum detail.

These terms were established in the 80s and 90s in the action movie genre, when the Black Hat was the evil character and the White hat was the good one.

This is how it happens here:

White hat SEO guides the sessions on what rules and requirements this or that search engine has, in some cases it evaluates everyone with one criteria and tells us that we should create unique content, not to try to deceive the algorithm, to create such content that simplifies the search process for the customer, and that the website is adapted to mobile devices etc

Black Hat SEO does not follow search engine guidelines, it often buys links from other authoritative websites to increase the authority of its website domain, steals content and places it on its own website, it is possible to use (Hacking)

It is logical that the question arises why each of them does this? Given that seo optimization is a long-term action, which after a long time comes with results.

I agree that waiting is a bit unpleasant when taking into account all these nuances that we talked about in this blog (White hat) is trying to run a website whose results are not visible in a week or a month.

In this case, we lose a bit of motivation, but the position we have obtained is really sweet and real, because as we needed time and energy to occupy this position, our competitor will have to work no less to knock us out of our position.

(Black Hat) It doesn't bother him because he saves time and energy by buying backlinks and stealing content from different sites and then there is time for his competitors to steal content and his website is constantly updated, he knows that he likes it as a search engine and he promotes it in such a short time that he achieves results

Before you decide which method to apply, I will tell you about Google's fines (this fine does not apply to administrative fines, no one is called to court because of this) for those who used Black Hat, Google removed each of them (penalized) from the search engine  forever,  and those who used They took the leading positions at White Hat

Lighter penalties exist, with Black Hat's offense sometimes involving a 10-20 position downgrade for a website offense. In this case, it is possible to regain positions, however, a website that disappears from the SERP will never return to the search engine.

After reviewing what search engine optimization is and why it is important – keep in mind that SEO optimization should be seen as a positive practice with long-term benefits, not an exact science with instant results.

Your rankings also largely depend on who you're competing with, how in-demand your product is, and how many years of experience you have in the market.

If you have finally decided on SEO optimization for your website, contact the 'Infiniti' team, we offer a free SEO audit after which we will provide you with extensive fundamental keyword research relevant to your industry. Leave brand development to professionals!