7 things every good copywriter should know


Copywriting strategy and content marketing are often confused.

Although they complement each other, they are fundamentally different.

1. Titles, titles, titles
Copywriters know that if the headline is uninteresting, it won’t grab the audience’s attention.

The same is true for content. Even if you put a vague and incomprehensible title on the best content in the world, it will still not generate interest.

Even if you have a numerically large audience, maintaining the attention of each one of them requires daily care. Different and interesting titles help us in this.

Of course, a good headline alone is not enough, and careful content planning is essential. To achieve the desired result, it is necessary to maintain a balance between them.

2. Don’t always be too smart
What kind of copywriter is a copywriter if he is not obsessed with hidden and great love for clever words?!

But, as sad as it may be, not everyone in your audience enjoys speaking in tongues and words of wisdom.

Sometimes, on the contrary, readers are captivated by simplicity, especially when it comes to headlines. The essence of great copywriting is to explain the difficult in a simple way so that as many people as possible can understand what you have to say.

Here and there, we can add wit to the text like spices, the main thing is, in moderation – and never in the title.

3. Don’t forget the Big Idea
Forget about writing dry and fact-based information.

In order to keep your audience’s attention, your texts should be entertaining and educational at the same time.

Pick the most important message from your Big Idea and try to simplify it.

The main mistake that a copywriter makes is to shift the focus to the visual. It is true that the visual side has the greatest load when creating content, but without interesting content, the visual will not achieve the desired result.

4. Don’t forget to do your research
The best copywriters are those who gather comprehensive information before creating the text.

Information that is well understood can be easily explained.

That’s why, do your research, check the credibility of the sources, and gather as many facts or information as possible about the issue before you present it to your audience.

5. Feel your audience
In order to achieve the goal, it is necessary to feel your audience and understand what they want.

The main thing is to understand that the advantage is not created by the uniqueness of the product, nor by the location, nor by the low price, but by the demand that exists for this product. You just have to look and offer your service or product to those who need it the most.

6. Choose a direction and know where it is taking you
A good copywriter knows how to arouse the interest of the audience and achieve a specific result. Imagine yourself in the customer’s place and think about what would get your attention.

In addition to choosing the right words, it is important to understand the emotions of our readers so that they feel that the person behind the screen understands them, feels their needs and desires. This way, your audience will see themselves in you and you will be able to gain their trust.

7. And last and most important – don’t be boring
Tell the truth, but charmingly. You can’t force anyone to buy your product, but you can always try to get them interested.

If we recall the golden rules of marketing, in order for your copywriting strategy to be successful, use:


the ability to imagine;

Big Idea;

easy to understand language;


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