Digital Marketing

Digital marketing has become a part of human life for a long time. It is always close to us, at home, on streets, in public transport, there is marketing everywhere. Advertisements from Radio, TV, Billlboards.  However, in just a few years, a new field, digital marketing, has established itself.

Digital media helps to build positive communication with customers and clients, The mix of text and multimedia communication provides the opportunity to have a powerful effect on the audience.

Among the advantages of using digital media, important factors are the ease of dissemination of information to a wide audience, defined budget and results that can be measured.

Digital media platforms allow us to check the effectiveness of our planned campaigns live through various paid or free metrics.

Some people think of posting on Facebook and suddenly selling a few products, but in reality, digital marketing is one big area that will increase your business awareness, make your small company a year and then turn it into a brand.

It is impossible to do business without advertising or without marketing, because there is competition in the market, maybe the same product that you are producing is offered to potential customers by others. That’s why marketing is necessary.

But is marketing advertising? Is it just selling the product? Isn’t it management of social networks? Or posting a sales-oriented post on Facebook? Marketing is not just about advertising, advertising is much a part oh the body of marketing as a well-packaged post.

Digital marketing helps you to increase your audience and most importantly for the company, the number of loyal customers. The main thing you need to know about digital marketing is that you don’t have to go with the flow, you should always be on the lookout for something new, because the right marketing moves are key to success of your business.

• • Content Marketing.
  • Social Media Marketing.
  • Email Marketing.
  • Influencer Marketing.
  • Viral Marketing.
  • Mobile Marketing (Instant Messaging Marketing.)
  • Maintained website.
  • Digital billboards.
  • Search Engine Optimization. (SEO)
  • Search Engine Marketing. (SEM)
  • Pay Per Click (PPC) Marketing.
  •  
  • Sponsored Content.
  • Inbound Marketing.
  • Native Marketing.

The mentioned direction of digital marketing implies the possibility of giving higher positions on search engines (SERP). Through SEO optimization, it is possible to increase the amount of organic traffic to the company’s website. There are different directions of SEO, which we talk about in detail in this blog, but here we will discuss its three main trends: On-page SEO, Off-page SEO and Technical SEO.

On-page SEO – includes website content optimization, such as meta titles and meta descriptions (meta tittle & meta description) and corresponding content that will be internally linked to different pages depending on the topic. Using on-page aspects is one of the first ways to start SEO optimization.

As a result of On-Page SEO. We will get the correct type of content, the goal of which is the organic growth of website traffic in the long term, which can be achieved if the appropriate words, phrases, tags, etc. are used correctly in the text on your website.

At the same time, the content should be interesting in order to attract the user. The right texts on the website help Google to evaluate your page and redirect the user to you.

Off-page SEO – Off-page SEO includes finding backlinks for us from relevant and high domain websites, as well as for our website’s domain authority, as well as maintaining a Google Business profile.

This is a small glimpse of what off-page SEO consists of, but we will talk more about it in other blogs that you an find on our website. Ultimately, incorporating Off-page activities into your SEO strategies will allow you to get more out of your website.

Technical SEO – This direction concentrates on the efforts made by the developers.

Image size reduction (compression) , structured data and CSS file optimization are forms of technical SEO that are committed to making a website load quickly.

Get a free SEO audit and find out how optimized your business is.

Search Engine Marketing involves placing paid advertisements on search engines. The most popular SEM services are Bing Ads, Google Ads. Yandex Ads.

Search Engine Marketing (SEM) is different rom Search Engine Optimization (SEO) but there is an overlap here as both are done in paid and free ways.

In search engine marketing, we also need keywords that customers use to search for our product or service.

PPC Marketing is focused on increasing traffic, however, unlike SEO< here we have to pay for each conversion or click. Today, almost all famous platforms offer thin function, such as Facebook ads, Google ads, Linkedin ads, etc.

For example : the different platforms that our potential customers come to and we are not there automatically beat our competitors. For this, it is necessary to understand our audience.

With a little review, it became visible how specific approach each direction requires.

Content Marketing, which is synthesis of textual and visual material, is a valuable tool for building brand awareness, increasing traffic, collecting leads and communicating with potential customers and partners.

For example, with the help of blog posts, the company can strengthen its position and establish itself as a leading player in the market.

With the help of blog posts, it is possible to ensure successful SEO optimization; Ebooks are a great way to collect leads; Infographics help users understand information easily, because often users prefer to see and perceive a process rather than hearing a story; Audio and visual content especially captures the awareness of users.

Social Media is the most powerful way to strengthen the positioning of the company, because in the digital age we spend most of our time here, besides, it is a powerful tool for creating a positive image for the company and promoting the product or service.

Today, Facebook, Twitter, Linkedin, Instagram, Snapchat, Pinterest, Youtube, TikTok, Spotify, BeReal are very popular.

In this regard, Geot=rgia is not inferior to the most used platorms in our country: Facebook. TikTok, Instagram, which have their own audiences and will definitely find those who will be interested in our product or service.

Social media platforms are also the best way to create viral campaigns and collaborate with influencers, which we often meet on TikTok.

If your company is marketed as a business to business, then this type of marketing is aimed at improving partnerships, offering products and services, and building two-way relationships.

The main goal is to collect quality leads, which will help to establish partnership relations. (B2B) digial marketing is particularly active on the Linkedin website.

B2C Digital marketing business-to-consumer

If the company operates in the market as a business that is aimed at consumers, then ts main goal is contact with potential customers and offering them their own products. The customer who is interested in information about our brand or product is the segment that we need to choose the segment. All advertising platforms provide.

In this marketing, it is important to distribute strong calls-to-action messages in order to increase the purchasing power of consumers.

Native advertising is a form of paid advertising whose visuals, function, content and associated are directly related to the format of the media where it will be placed.

Native ads are often characterizes as one of the recommended forms of content on websites that can appear next to an article being read.

These types of ads can also be found in (Feed) as well, which is why social media advertising is often considered a native style.

Online PR refers to the transfer of traditional PR to digital platforms, the main goal of which is to take care of the company’s image and make the target audience understand the brand as much as possible.

Online PR can include the following areas:
Communicating with various media representatives with the help of social media responding to reviews, which involves constant communication with the customer that leaves a good experience (imagine a brand that is always ready to respond to you.)

Inbound Marketing – this Is the name of one of the marketing methods that can be used to create content that is tailored to your customers and ensures the formation of long-term relationships. This type of marketing promotes the involvement of customers, their interest and enthusiasm for the company’s product or service.

Sponsored content refers to the efforts of marketing agents hired by the company to create content that helps promote the customer’s image.

One of the important directions of sponsored content is influencer marketing, which, as we have already mentioned, happens widely and clearly on TikTok. These platforms have introduced many influencers to audiences that companies use for further branding.

It is the influencers who ensure the creation of posts, videos, blogs that will influence the potential audience and improve the company.

1. With the help of digital marketing, it is possible to use a variety of advertising tools, formats and content that will help promote products and services;
2. It will give you the opportunity to use the budget economically;
3. Offers business a variety of opportunities to compete with big brands;
4. Digital marketing is measurable;
5. Changing your digital marketing strategy and adapting it to new goals is much easier;
6. It’s an easy way to communicate and collaborate with your audience;
7. Offers many functionalities for data analysis and campaign monitoring;
8. The simplicity and flexibility of digital marketing allows any campaign to achieve positive results;
9. It offers a variety of tools for remarketing and rebranding.

In the age of technology, brand building, like everything else, has undergone a major transformation. Today’s world and even more the brand is unthinkable without Facebook, Instagram, Linkedin, Ads Manager or ChatGPT. This is a small list of ‘’digital tools’’ that make a modern brand exist. Without them, it is a question of not only the success, but even the existence of the companies.

Although social networks have already had enough of their say in the success of the brand, unfortunately, some companies still can not fully analyze their importance and the people behind the company’s pages and accounts fully analyze their importance and the people behind company’s pages and accounts on the famous platforms.

However, it is clear that well-managed platforms and well-executed communication are key to brand success. To avoid social media mistakes, here are some tips that will make it easier for any brand to connect with their audience and get even one step.

We can easily compare this ‘’system’’ to a food chain, because if any link falls out, the creative post will have a lot of problems or at least, will not exist at all.

Now imagine a company without creative posts and without any communication. Basically, such a brand is doomed to sink. Therefore, the people who plan and implement the right communication with the audience are vital to the company’s well-being.

For more simplicity, let’s recall IKEA, which does not oddicially dominate the Georgian market, but nevertheless, it is knwn by many Georgians on social media due to its original and interesting communications.

Keep in constant contact with your social media managers.

The first link in the social media chain is the customer, that is, the owner of the company. If you do not communicate accurate information about your products, goals, news and any details to the managers of the brand platforms, the communication will be inaccurate and confusing.

They won’t do anything with dry information and you’ll end up with unpleasant collaborations.

Therefore, you and social media managers are ‘’nothing’’ without each other. No complete information – No creative posts, no creative posts – no activity/sales.

Don’t be afraid of the news.

There are countless segments on social media. Your product may be suitable for several. If you’ve been developing one line for a long time and you’re running out of ideas, don’t be afraid to develop a new line, because this may reach another new segment, increase activity and take the success of the brand to a new level.

However, regardless of any innovation, try to maintain the individuality of the brand and do not lose the niche that your audience knows you by, because winning their favor is difficult task and remembering.

Pay attention to customer’s feedback.

The primary value of social networks is simple feedback. With it, you always know what customers think about your products. By paying attention and taking into account them, the brand will be more suitable for the customer, therefore, the sales and success rate will increase.

It should also be said that negative feedback shouldn’t scare you.

Make your own Niche, be different.

As we mentioned with the news, creating and maintaining your own niche is one of the essential points of a brand. Try to create a unique, different niche for yourself, because the dreamer appreciates individuality and this is how the brand will be remembered.

Do not be influenced by big brands and do not try to ‘’copy’’ them. Their success does not guarantee that their method will have the same effect on your brand.

Social networks are constantly changing, There is always some new and different trend that yoy need to follow In order to make your brand as modern and effective as possible.

The main trend of 2023-2024 in social networks and the entire internet world is artificial intelligence, that is AI, which has reached almost every developed point on earth and made a complete revolution.

Therefore, some people have a legitimate fear that AI will replace humans?

Unsurprisingly, the idea of it was still embodied in ancient Greek Mythology in the form of the ‘’cult of Talos’’ made of bronze, whose duty was to protect the island of Crete. After that, the first program that worked with the help of artificial intelligence was created by IBM in the 1950s.

It should also be noted that this company created the program that defeated Garry Kasparov in the World Chess Championship on May 11, 1997.

At a critical moment for them, AI can be moss of hope that you cling to until you get the ‘’best service’’ out of it. For a copywriter, it is an idea source, for a graphic designer, its is an easy way of perception, etc.

If you search for ‘’the most famous AI’’ on the Internet, you will find out that the humanoid robot  Sophia, who even visited Georgia in 2018, is considered such. He is a citizen of Saudi Arabia and as he mentioned in an interview with Georgian journalists, he and his ‘’relatives’’ help people and the purpose of robots is not to replace them.

Therefore, in the 21^st century, a brand is an organism, social networks are a brain that processes other organs and artificial intelligence is an external tool that helps to improve the body and the brain.