Nowadays, having a website is as important for a company as having a store, office or phone number. Research shows that 6 out of 10 consumers expect a brand to have a site to learn more about the business.
Why waste time when your customers are looking for you in the digital world! If you own or operate a business that hasn’t yet taken that step into the online world, we’ve found reasons that will make you wonder why you haven’t done so sooner.
Being online 24/7
Having a website means customers can always find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers convenience to consumers as they can get the information they need from the comfort of their own home without the added pressure of buying. Also, since most companies these days already have their own website, there is every chance that they will lose you as customers.
Information exchange
At its simplest, a website provides a quick and easy way to communicate information between buyers and sellers. You can provide your opening hours, contact information, display images of your location or products, and use contact forms to facilitate questions from potential customers or to receive feedback from existing customers. It’s also a good way to promote your social media channels as well.
reliability
In today’s modern world, there is an expectation that any reputable company should be positioned on digital platforms.
Potential customers are likely to mistrust any business that doesn’t have a phone number or physical address, and the same can be said for having no website or email address. Moreover, a positive experience on your website will lead them to expect the same from your business.
Reduced costs
If you are selling a product, with the help of the site you can do it in the easiest way, online without any additional costs that include the costs of rent, utilities and staff salaries. It will give your business a real competitive advantage.
market expansion
Since your site is accessible to everyone around the world, the ability to break geographical barriers has never been easier. Anyone from any country can find your company and is now your potential customer.
Consumer Insights
Analytical tools allow you to determine who your typical customer is, how to find you, what they like, tailor your business to them and maximize sales.
advertisement
Tools like Google AdWords or Facebook advertising give you the power to reach customers with much more precision and reliability than traditional offline advertising methods. SEO and online advertising is a great way to build awareness, if done right, traffic to your website will increase and your site will rank highly when a customer searches online for a specific product or service.
growth opportunity
Websites, in general, are a great way to ensure you attract potential investors. It shows what your company stands for, what it has achieved and what it can achieve in the future.
Do you want your business to have a website? We will be happy to help you!
Contact us today and start thinking about business development!
